Sessions, workshops and a podcast where marketers, founders and creators meet and open the closed doors.
A brainstorming workshop. You join a team and work on one question: how do agencies plan a campaign for Riyadh Season? Time is limited, then each team pitches its ideas to a panel.
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Members hear about every date first and register early. Join free
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Your pick as a marketer
Sessions with people who have done it in marketing, business and real estate. The whole story, what worked and what didn’t.
Conversations with people who have lived it, across marketing, business and real estate, sharing their stories, challenges and lessons.
Learn moreA brainstorming workshop: you get a topic and a set time, build ideas with your team, then pitch them to the judges.
Learn moreTry the workshop yourself: draw a topic, the clock starts, and type every idea you get before time runs out.
Your ideas will land here.
Round team tables and a screen on the platform everyone can see. This is the layout for workshops like Makhmakh.
Episodes from the Hub studio: guests, stories and the hidden side of careers.
We’re recording the first podcast episodes in the studio. Follow us on Instagram, or come and be a guest on one.
A weekly roundup of the biggest business, marketing and local trending news, in a light tone.
An expert’s take from any field, always seen through a marketing lens.
We break down an ad, campaign or idea with a voice-over and our marketing take.
An idea-packed post that challenges a common marketing belief and explains the real thinking behind it.
Weekend picks: a restaurant, a café, an event and a place to visit.
Our programs have Arabic names. Here is what they mean and what happens in each one.
مخمخ
Saudi slang for “really think it through”. Our brainstorming workshop: you join a team, get one real marketing question and a tight clock, then pitch your idea to a panel.
More about Makhmakhحديث التسويق
“Marketing talk”. Open conversations with people who have done the work in marketing, business and real estate, and are willing to say how it really went.
More about Hadith Al-Taswiqطفشان؟
“Bored?” Our weekend picks on Instagram: a restaurant, a café, an event and a place to visit in Riyadh.
We’re looking for people with real experience, experts and creators to speak at our sessions and on our podcast.
Didn’t find your answer? Write to us
A marketing community and event space in Al Yasmeen, north Riyadh, run by UP Marketing Group. We host talks and brainstorming workshops, record a podcast, and rent our studio and hall to brands, agencies and creators.
Anas Ibn Malik Rd, Al Yasmeen, Riyadh 13326. Open it in Google Maps for directions.
Yes. The room is usually a mix of marketers, founders, creators, students and fresh graduates. Some sessions are free and some are paid, with online payment through MyFatoorah.
Mostly in Arabic, and some are in English. If you want to check a session before you register, ask us.
Yes. Organizations book the hall and studio for launches, panel talks, team workshops, podcast recordings and content shoots. Send your date through the booking form.
Yes. The studio has cameras, sound and lighting, and an operations and filming crew is available on request.
Up to 40 in a workshop layout.
To speak, apply on the Be our guest page. For sponsorship and partnerships, use the contact page.
Join a session, book the space for your event, or be our guest.